The Challenge: Toyota had a dramatic story to tell. But engaging the company's 85,000 domestic associates wasn't going to be easy—the story the company wanted to relate was its own history.

Why bother? Because Toyota's traditions—its commitment to customers, quality, and its production system—are part of the company's present and future. And if associates are going to live those traditions, they have to understand them. Clearly, the course would have to grab and keep participants' attention.

The Solution: Interactive Alchemy developed Toyota Traditions in three formats:

	A 90-minute multimedia program (perfect for associates wanting to learn at their convenience)
	A half-day workshop (just right for associates stimulated by a group setting)
	A self-study workbook (a fine choice for associates without computers)

Whatever format they choose, participants find lots to see, do, and consider. Active learning is the key throughout. In one section, participants explore the problems in a traditional production environment, then, based on what they've learned, try to come up with solutions.

Associate orientations like this one make a lasting impression on new hires, helping build awareness about their company's traditions, history, and successes.